MAKE PAYPER CLICK DOLLAR: September 2007

Saturday, September 29, 2007

Highly Targeted Visitors

One method for getting highly targeted traffic for your AdSense site is to write quality articles and submit them to article directories for publication. Writing an article is not as hard as it seems. You don’t really need previous career related experience. You can learn everything you need to know from the Internet. There are few important areas you have to consider when you’re writing your own article:

Keyword Rich Headline: You have to think of a keyword rich headline that attracts attention of your reader instantly. Only interesting and exciting title will draw more attention.
Quality Content: You need to write quality articles about your AdSense site to keep your visitors coming back for more. Most people look for quality information about a topic or search for a solution for a specific problem they have.
Target Keywords: You need to add some target keywords into your article. Right keyword density is one important factor that determines the search engine rankings of your site webpages.
Proofread Your Article: Please proofread your article before submitting it to the article directories. Well written article will produce better results.
Format Your Article Nicely: You need to format your article nicely for submission. If you don’t, your article may just get deleted as soon as they are submitted.
Submit Your article: You can submit your article to article directories manually or distribute it using article submitter software or article submission service.

Where can You Submit Your Article for Publication

You can submit your article to the following list of article directories for free:

http://www.articlebeam.com

Article Submission Service

If manual submission takes up too much of your time, article submission service may be a good alternative for you. Article Marketer provides a comprehensive distribution service at a reasonable price. Click here for more information about their service.

Submit sites to Search Engines

You’ve selected the right keywords that have lots of searches and target these keywords using quality contents. You’ve also made sure that there are sufficient amount of text based content, title tags and a strong internal linking between all your AdSense pages. You’ve started to build quality inbound links to your AdSense site. In time, these search engine optimisation techniques will get your AdSense site high up in the search engines.

Next, you can submit your AdSense site to search engines. You can do it manually or using submission tools. While this could be done by you, you can also hire someone to do it for you if you have the budget.

You can submit your AdSense site to the following list of search engines for free:

Major search engines:

Smaller Search Engine:

Note:
If you do submit to these smaller search engines, you may want to create a second e-mail address just to catch all of the spam you will receive.

Web Traffic

What are Inbound Links?

Inbound link is a hypertext link pointing back to your AdSense site. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more inbound links to your AdSense site, the more votes it gets. The more votes your AdSense site it gets, the higher it ranks in SERP (Search Engine Results Page). Inbound links are valuable to your AdSense site.

How do You Find Inbound links to Your AdSense Site

You can track inbound links to your website using free tools that are available on the Internet. One of these tools is Search Engine Back Link Tracking Utility & Backlink Tracker Tool provided by Digital Point Solution. This is a completely free tool whereby anyone can use to check search engines for the number of back links to their sites. This tool is very useful for the search engine optimization. Get your free tool here: http://www.digitalpoint.com/tools/backlinks/

Link popularity check is another free tool that can help you to find how many inbound links to your AdSense site found on major search engines.

How Do You Build Your Inbound Link Naturally

Link building is an on going project for your AdSense site and you need a lot of effort and time to achieve good results. However, you should build your inbound link in a more natural way. It is not advisable to purchase links from link farm. Inbound links from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your AdSense site.

Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build inbound links to your AdSense site:

Submit your website to free/premium web directories.
Submit your articles to article directories and ezines.
Submit press release about your website & products.
Develop a good relationship with your website visitors and ask them to link to your site.
Make linking easy by providing the linking code.
Exchange links with other similar non-competitive websites.
Submit your website for reviews.
Participate in forum.
Give comment to other blogs.
Consider bartering for links.
Use link baiting technique.

These methods will help you to improve your link quality and popularity. It will help you to boost your AdSense site’s SERP rankings. Inbound link building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your AdSense site linking now to ensure a good search engine ranking in the future.

Do's and Dont's

Google AdSense program is a fun and easy way to make extra money. It’s very important that you should follow Google AdSense Program terms of service because Google is serious about the maintaining the integrity of this program. Violating the terms of service could result in your Google AdSense account being terminated. Once your account is terminated, you are banned from using Google AdSense program and you can’t use your name to apply for another Google AdSense account.

Here are a few AdSense tips that will keep your AdSense account in good standing.

AdSense Tip #1: Understand and Follow Google’s AdSense Terms and conditions

You’ve probably heard a lot of terminations of Google AdSense accounts due to violation of terms and conditions. The first rule of using Google AdSense program is that you must understand and follow their terms and conditions completely. Google has a very good monitoring system and if they find out you’ve violated their terms and conditions, your account will be terminated immediately. Once your Google AdSense account is terminated, it is very difficult for you to get back your account without a good reason. All of your effort will be wasted

AdSense Tip #2: Put Good, Unique and Consistent Content on Your Site

You can have a number of content pages about different topics but with a consistent theme for you AdSense site. This way you will have different types of ads to choose from. You should always focus on providing quality and unique content to your website. The more specific the content is, the more targeted AdSense ads you will get. This could be very effective and possibly maximize your CTR (click through rate). Getting good content for your Google AdSense site is not as difficult as you think it would be, please read “Easy Way To Get Quality Contents for Your Google AdSense Site”.

AdSense Tip #3: Provide a Good Environment For Users And Advertisers

You should understand what your visitors are looking for and you should try to provide a positive user experience for all of them. You should make your AdSense site easy to navigate so that your visitor could get the information they are looking for easily. Positive user experience encourages your visitor to come back more often. Advertisers would have a better chance to promote their products to these repeat and happy visitors.

AdSense Tip #4: You Should Do A Lot of Tests And Tracking

Different ad formats produce different results. Same ad format will produce different results on different web sites. You should test various ad formats on your web page and choose those that suite your website. You can use Google channels and other external tracking software to evaluate your site performance on a regular basis.

AdSense Tip #5: Use the Relevant Keywords for Your Content Pages

Higher paying keywords will usually yield more rewards. However the keywords you use should be relevant to your content pages. You should use variations of keywords to gain added advantage.

AdSense Tip #6: Put Your Ads in the Spotlight

Position your AdSense ad block in the top section of your web page which can be viewed by your visitor without scrolling down. However, you should do this without putting off your visitors.

Hopefully these helpful tips help you with your Google AdSense business. You should not worry too much if you understand the AdSense terms of service and follow them. It is a good idea to communicate with Google AdSense team or ask help from the forums if you want to be sure that whatever you do with your AdSense web site comply with Google AdSense terms and conditions.

Google Pricing

Google Smart Pricing system is designed to help AdWords advertisers to improve their return on investment (ROI). Google smart pricing system is basically a system that will adjust contextual click costs for Adwords advertisers automatically based on a set of values. Google does not disclose much about the values it uses for its smart pricing system. The mechanism of smart pricing system remains largely undisclosed.

However, Google has revealed the factors that it uses to price an ad. These factors are as follows:

The advertiser's bid
The quality of the ad
The other ads competing for the space
The start or end of an ad campaign
Other advertiser fluctuations

Google will also take into account the following factors when it determines the price of an ad:

The keywords or concepts that trigger the ad
The type of site on which the ad was served and clicked
Conversion rate of advertiser AdWords advertising campaign

Google recognizes that clicks from its content network have different values. It constantly analyzes the origin of a click. The more relevant of the site which the ad was served and clicked to the AdSense ad, the more value it is for a click.

Google provide a tool that can track a conversion of a contextual click. Every time an AdSense ad is clicked, Google will place a conversion tracking cookie on a user's computer. The conversion tracking cookie will be stored in the user’s computer for 30 days. It is used to track a conversion for Advertisers.

Google Smart pricing system will use the information it gathers to make price adjustment for an ad. When the click generated from its contextual network is less likely to turn into business for advertisers, the smart pricing system will reduce the price advertiser pays for that click.

So How Does Google Smart Pricing Affect AdSense Publisher?

Adsense Publishers Armed Yourself

Major PPC companies such as Google and Yahoo decline to quantify the scope of click fraud. However, some estimate click fraud range from a few percent to more than twenty percent. Click fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad. These clicks are done for the purpose of either to drain competitor’s marketing budget or generate advertising income.

Who Commits Click Fraud?

Business Competitors: Competitors of a business try to drain opponent’s pay per click (PPC) marketing budget by clicking on their PPC ads deliberately. They may click themselves, have friends or employees click or use software to click the ads. Advertiser’s PPC ad will automatically stop showing on the ads listing if the daily budget of PPC campaign is set. Competitors can then bid at a lower price for the same position.
Web Publishers: Many web publishers are making money by showing ads syndicated by PPC companies such as Google, Overture, Yahoo and etc. They earn money from clicks on these ads. Some publishers fraudulently generate clicks on their own ads in order to make money or make more money quickly.
Networks of Clickers: There are few networks of clickers organized by fraudsters to click PPC ads. In these networks, each member is asked to click on other member’s PPC ad in return for other members to click on his ad.
Bad People: Plain old mean people know that they can easily drive advertiser’s marketing budget to the roof or kick publishers out of the PPC advertising business by clicking on their PPC ads deliberately and frequently.

PPC companies such as Google and Yahoo do not tolerate click fraud and they have sophisticated anti click fraud systems in place to fight click fraud. These systems will monitor incoming clicks and then discard fake clicks. However, these systems relied on unrevealed artificial intelligent click fraud patterns are far from perfect and sometimes not effective. Besides, the current systems provide no protection for the publishers. These systems do not alert the publishers for click fraud activities happened on their websites. Publishers could easily be banned from the PPC advertising program for click fraud activities which they did not commit.

How Do Publishers Monitor and Stop Click Fraud?

To prevent click fraud and protect your AdSense business, you should install a more sophisticated AdSense tracking tool, such as Adlogger, on your AdSense website. You should constantly monitor your AdSense site using AdSense tracking tool in conjunction with Google AdSense channel.

These advanced tracking tools will give you extra tracking information and features which are not provided by AdSense Channel. These information and features include:

Which Ad has been clicked
The details of PPC Ads
The time and origins of each click.
The browsing history of each IP on your site
Alert you and stop multiple clicks from the same IP
Block certain IP from click on your AdSense Ads

With a more complex tracking tool installed on your website, it would be easier for you to spot any unusual click activities on your websites. Once you have discovered unusual activities on your AdSense site, you can alert PPC companies about these activities immediately and let them investigate the problem. This will provide your AdSense business minimum protection against click fraud.

Safe yourself

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. You adhere to the Google AdSense terms and conditions. You are constantly working on your AdSense page and you fear that someday you may click on the AdSense ads accidentally.

There are two simple ways that can protect you from clicking on your AdSense Ads accidentally.

Disable Your Browser Javascript

You can stop Google Adense ads from showing in your Google AdSense web site while you are working on it by disabling your browser Javascript setting. The following steps will show you how you can disable Javascript in Internet Explorer and Firefox.

Internet Explorer 3.X

From the menu bar, select the Tools, then click on the Options.
Select the "Security" tab page
Uncheck "Run ActiveX scripts" to disable Javascript
Restart the browser

Explorer 4.x

From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom and click on the Settings... button
Select Disable under Active scripting to disable Javascript
Restart the browser

Explorer 6.x

From the menu bar, select the Tools, then click on the Internet Options.
Select the Security tab page
Select Custom Level... button
Select Disable under Scripting > Active scripting to disable Javascript
Restart the browser

FireFox

From the menu bar, select the Tools, then click on the Options.
Select the Content tab page
Uncheck Enable Javascript to disable Javascript
Restart the browser

Edit the Hosts File In Your Computer

You can also block Google AdSense Ads by using the following simple trick. Open the hosts file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:

127.0.0.1 pagead2.googlesyndication.com

Once you save the hosts file and restart your browser, you will never see the AdSense ads while you are working on your AdSense web site.

You can find the hosts file from the following directory of your PC:

Windows 95/98/Me, c:\windows
Windows NT/2000/XP Pro, c:\winnt\system32\drivers\etc\
Windows XP Home, c:\windows\system32\drivers\etc\

Please be aware that if you’ve disabled the Javascript in your browser, any program that is relied on Javascript may encounter problems. If you’ve disabled the AdSense ad by editing your hosts file, you would not be able to view any Google AdSense Ads from any Google AdSense web site. You should undo the changes after you finish working on your AdSense web site.

Tracking Your Performance

Adsense Performance:

Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. It also offers pay per impression, or pay per click advertising, options to businesses who want to get the word out about their product or service to interested customers. Once you start your AdSense account don’t forget about it and wait for money to start rolling in. There is still work to be done.

Since you will only make money from click-throughs on your site, you’ll need traffic - and the more traffic, the more money you’ll make. Here are some tips for getting the most from your AdSense dedicated space and for driving up traffic:

Location, location, location. Position your AdSense ads at the top of your page or near the focal point of your pages
Offer freebies or unique content. Free stuff is a big draw to visitors and more visitors equal more click throughs, which turns into more money in your wallet
Rotate content often and let your visitors know it’s always changing. It keeps them coming back for more.
Keep those email addresses. It’s important to keep the email addresses of your visitors and let them know when your content has changed. Consider offering a free newsletter or ezine to your visitors to stay in contact with them.
Add Google search to your site. In addition to offering visitors the convenience of searching on your site, you can make more money from Google by adding this feature.
Keep your graphics small and simple. Because graphics and animations take longer to load than text and links, the simpler your pages, the quicker they load. And the faster they load, the faster your visitors can click their way to your profit.
Keep the design simple and clear.

Reporting and monitoring is the next important step. Google has built in reporting features but you may want more detailed reports as well. The Google reports will show:

Total number of page impressions
Number of ad clicks and the click through rate
The cost per click (CPC) and cost per 1000 impressions (CPM)
Total earnings

While this is wonderful, valuable information, you may also want to know:

Click through rates of every page on every domain you are using AdSense on (the Google tool called “Channels” limits the information you get from each domain or ad type)
Keyword reports if you have the Google Search feature on your site(s), so you can optimize for those search words
Reporting in real time, rather than waiting 48 hours for reporting from Google
Which particular ads are making you money
Detailed information about each click including IP address, date/time, page the ad was on, particular ad that was clicked on, original referrer to your site

You can get all of this from third party AdSense tracking software, available online from a number of vendors. You may want to email Google to make sure it’s an approved script; otherwise you risk being removed from the AdSense program.

Once you have the data regarding which ads are working and which aren’t, change your preferences to stop running ads that aren’t paying off and increase the ads that are. There are options to change color palettes of the ads to better fit your site, a variety of ad formats to always keep your website looking fresh and don’t be afraid to rearrange content often.

Private Label Rights

PLR articles are private label rights articles and are a very useful way to add search engine friendly content to your website. If you are building a large Google AdSense web site to make some money, then you need many articles that are search engine optimized with keywords. It is very lengthy and monotonous to try to write these articles yourself. In addition, the more articles you have that are optimized, the better results you will have from your AdSense web site.

There are businesses such as elance that you can hire a writer to specifically write your articles for you, but that too can take time and is not necessarily as easy as it sounds. Is there another practical way to obtain quality content without hiring a writer?

A Practical Way to Obtain Quality Content

Yes, there are web sites that provide well-written articles that have been properly researched and are sold as private label rights articles. These websites are membership sites and can enable you to obtain hundreds of PLR articles for a very reasonable price—in some cases as low as 15 cents each. It is a better option than getting ‘free’ articles, which are likely posted on thousands of web sites across the Internet, and are not unique to your AdSense web site at all.

If obtaining PLR articles is the way you want to go, one of the keys to using this content is to rewrite them. In the long run, this is going to afford you the best results. You will want to fine-tune the articles with keywords to help the search engines find your AdSense web site. PLR articles are not written with keyword density in mind, but it is easy enough to change them to be SEO keyword optimized.

By rewriting and tweaking the articles, it will mean that the articles are now exceptionally unique to your AdSense site. You can add the keywords that you want to concentrate on and give it your personality and even change the tone of the article.

You can take a simple approach and leave the article intact, writing only an introduction and conclusion—but this does not give you keyword savvy, quality or unique articles for your Google AdSense web site. You can also use RSS feeds to add content to your content pages, but again, this does not afford you unique or quality SEO articles. The more unique and keyword savvy your web site articles are—the better results you will have long term.

It sounds like a lot of work to rewrite an article, but it is much easier to rework an already produced article than it is to write one from scratch. You can rewrite some, or the entire article, simply using it as inspiration for your own unique article.

Whichever method you choose to create content for your AdSense web site using PLR articles, you will likely be quite pleased with the outcome. There are many PLR article membership web sites, and many of the best ones are sold out, but you can put your name down on a waiting list. There are a variety of web sites which are still taking members—search for this service today and you will be well on your way to increasing your Google AdSense in no time.

How to Increase Adsense Profits

I know what you’re thinking. Oh, no, one more person that’s going to tell me where to put my Google AdSense ads or what color they should be. You’re only partly right. I AM going to do a quick recap of the most recommended – and proven – ways to bring more money into your business through Google AdSense. Then I’m going to tell you how to use that money – and what you learn from earning it – to help shape your business to profit even more.

The Top Three ‘Increase your AdSense profits’ Tips

Target higher paying keywords.
Increase your click-through rate.
Increase your site traffic.

There are three factors that determine your AdSense profits – how much each click pays off, what percentage of your site visitors click through on those ads and how many people visit your site. Increase any one of the three and you increase your AdSense profits, Increase all three at the same time and your AdSense business will really take off.

The Basic Business Premise That Everyone Forgets

Skim through any webmaster forum with a discussion on maximizing your profits through AdSense and you’ll see a common theme – where can I get it for free? Everyone wants free tools that will help their site outperform all others and start pouring AdSense money into their coffers. What they’re all forgetting is one of the basic premises that every business student learns:

Put the profits back into the business.

Let’s go back to the top three ways to increase your AdSense profits and see how you can use your AdSense money to bring in more AdSense money.

Target higher paying keywords.

Google doesn’t make it easy to find out how much you’re making on specific keywords. In order to figure that out, you’ll need to be watching your own analytics and running cross checks. Which ads are getting clicked on your pages? What keywords are pulling in those ads? What differences do you see when you fine tune your content?

Invest in a good ad tracker to help you keep a handle on which ads are doing well from your site – and then optimize your site for the keywords that pull those ads in. Since Google allows you to use AdSense on multiple sites, use what you learn to develop other sites that capitalize on those higher paying words.
Increase the click through rate.
One way to increase the click through rate is to work on delivering the right traffic to your site. This may mean investing in a little advertising of your own. Research your site analytics to follow site visitors from the referring link all the way through where they leave your site and watch for trends, then target your own advertising to capitalize on those trends by placing ads on sites that send you traffic that clicks through.
Increase your site traffic.

Obviously, the more people that visit your pages, the more chance there is that some of them will click through on some of the AdSense ads on your pages. You can buy traffic – but that’s seldom the best solution. Instead, invest in a strategic combination of advertising your site on relevant sites and providing excellent content to keep visitors coming back to your site.

Dont's for using Google Adsense Program

Incorrect Way of Making Money With Google AdSense Program

Make money with Google AdSense Program is straight forward. It is fairly easy to add in the Google AdSense code in your web pages and start making money with Google AdSense Program. Web site owners get paid for clicks on Google AdSense ads that are displayed on their site. Because of its simplicity, web site owners of all sizes are now joining the Google AdSense program and make money with Google AdSense. Some webmasters exploits this simple online business model by clicking on their AdSense Ads intentionally hoping that they will get thousands of dollars instantly. The result is of course they are banned from the Google Adsense Program for invalid clicks.

Here are a few AdSense tips that will keep your AdSense account in good standing.

AdSense Tip #1: Don’t Click On Your Own Ads

Google has made it very clear that publishers should not click on the Google AdSense Ads shown on their web site. If Google AdSense team finds out that a publisher is clicking on the AdSense ads intentionally, they will terminate the publisher’s AdSense account immediately for invalid clicks. If you ever think you could easily get away with clicking on your AdSense ads, you are wrong. Google AdSense team can spot invalid clicks because they track the origin IP address of each click.

Here is a nice trick that will protect you from clicking your ads accidentally.

AdSense Tip #2: Don’t Ask Your Friends and Family to Click On Your Ads

As mentioned before, Google tracks the origin IP address of each click, excessive clicks from one IP address will bring to their attention and soon they will find out these clicks are done intentionally. It is best for you not to tell them about your Ads at all because sometimes your friends and family may think they can help you by clicking on the AdSense ads on your site, even though you didn’t ask them to do so. They may not know they are hurting your Google AdSense business. If you would like to make extra cash, you can refer them to the Google AdSense program.

AdSense Tip #3: Don’t Use Software To Generate Invalid Clicks

Google has stated clearly in their terms of service that use of automated clicking programs or robots to generate fraud clicks are prohibited and it will result in the cancellation of your AdSense account.

AdSense Tip #4: Don’ Trick Your Visitor into Clicking Your Ads

Any site that tricks or asks their visitor to click on the AdSense will be banned from the program. There is not exception to that.

AdSense Tip #5: Don't Use Pop-up

Don't put your Adsense Ads in the pop-up windows. This is against Google terms and conditions

AdSense Tip #6: Don’t Set Your AdSense Site as Your Browser Start Up Page

Google records the number of time the AdSense ad is shown on your Google AdSense site. If you set your Google AdSense site as your start up page, every time you load your browser, your AdSense ad is also loaded. Since all of these impressions come from your IP, it looks to Google that you are trying to create false impressions. Creating false impressions will also lead to the termination of your account.

AdSense Tip #7: Don’t Put Your AdSense Site in Auto Surf Program

Ever since Google AdSense released CPM (cost per thousand) Based Pricing for Google AdSense, putting your site in auto surf program is against Google AdSense's terms of service.

AdSense Tip #8: Don't Put Your AdSense Ads On Sites That Contain Prohibited Content

It is stated clearly in Google terms and conditions that putting AdSense ads on sites including adult or mature content, gambling-related content, or drug content is prohibited. You should make sure that all of your pages adhere to these policies.

AdSense Tip #9: Don't Promote Your AdSense Site in Bad Environment

You must ensure that any ad network that you are contracting with does not does not use any method (e.g. display your site in pop-ups or as a result of the actions of any software application) that may jeopardize your AdSense account. You need to be very careful when setting up ad campaigns with them.

AdSense Tip #10: Don't tamper with the AdSense code.

Once you've generated your AdSense code, you should not alter any portion of the code for any reason.

Hopefully these AdSense tips help you avoid the mistakes that could hurt your Google Adsense business. It could not be stressed enough that you should understand the Adsense terms of service and follow them completely. Failing to do so could only result in the termination of your Google AdSense account. Google Adsense program is not a get-rich-quick scheme. It will take time and hard work to make a profit from Google Adsense. Be patient and above all, have fun!

Google detect invalid and Fraud Clicks

A lot of Google AdSense publishers are banned from the Google AdSense program for click fraud. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.

Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.

However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.

Google defines invalid clicks as:

Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.

So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:

Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.
The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.

Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.

There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:

http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal

A Piece of Advice

When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.

Dont Depend Adsense

Want to make money while directing more traffic to your website? You might consider pay per click advertising streams. They can direct Internet users who might want to pay for your information or products to your site at the same time you offer advertising space to sites your users might be interested in. Before you sign up with the first pay per click or affiliate program you see, do your homework.

Google AdSense is the most popular pay per click program out there today. It has the benefits of being in the game for a long time and offering a great deal of research and development into their keyword matching. But what if you have been removed from Google AdSense or just want to branch out and try other services as well? There are other Google AdSense alternatives out there.

Google AdSense alternatives

Yahoo! also has a pay per click program, theirs is called Yahoo! Publisher Network. It works similarly to Google’s AdSense program but has only recently come onto the scene. Users of both AdSense and Publisher Network have found that, though Google is quicker to remove an advertiser, they are still the most valuable. The Yahoo! service is likely not far behind, though.

Chitika and AdBrite are just two of the other Google AdSense alternatives (pay per click advertising stream) currently online. They offer a marketing service and affiliate program. Here’s how it works:

You create your website to sell your goods or information
You sign up for Chitika or AdBrite or a similar marketing program
Other companies who sell goods or information that compliments yours also join the marketing program
The program matches your goods/information and the complimenting companies
You advertise their site and they advertise yours, through a variety of marketing formats that feed directly to your sites

There are four basic benefits of using a streaming advertising service:

Intelligent, targeted recommendations bring product and information links related to your site content to the visitor
Database that handles your ads continually “learns” which ads work best for your site and changes the ads as needed, in addition to regular ad rotation
You get paid when your visitors click through the ads on your site
You can usually bid on the cost of your ad appearing on other sites (at least with Google and Yahoo! programs), allowing you to easily manage your online marketing costs

Affiliate program is another Google AdSense alternative. Affiliate programs offer similar, but not the same, website advertising. There are large affiliate programs out there that only permit businesses with mid to high level traffic. There are small affiliate programs that swap a one-for-one link and let anyone take part. New businesses should look for something in the middle.

The best banner ads are those that are not rich with graphics. Textual link ads are the quickest to load so they are the most effective. The cost of affiliate programs range from tenths of pennies per click to monthly fees of $5 or more.

Regardless of the affiliate or pay per click program you use, it is good business practice to run reports frequently and change the ad streams if you aren’t making money from the ads on your site or aren’t receiving much traffic from your ads on other sites. It is also important to change the information on your site often or offer freebies to encourage visitors to return again and again.

Google Adsense Termination - What should you do?

Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:

No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.
Your TITLE and ALT tags should be precise and descriptive.
You need a site map to help users find what they are looking for if your menu doesn’t.
No hidden text.
No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it’s best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you’ve made and that it won’t happen again.

Your competitors might have a plan that could get you banned. It’s called “click bombing” and it’s against Google’s policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for “invalid clicks”.

Finding out about this strength in Google’s search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you’ve been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type “Re-inclusion Request” in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you’ll stop advertising with them or list how long you’ve been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don’t get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.

Adsense

A lot of people would like to know the success AdSense money formula. The simple formula below is one fundamental formula that you should know.

Money = sum ( [Price Per Click] X [Number of Click] )

Logically speaking, if you want to make more money, you have to either increase the number of clicks or the price per click. If you do one or the other you can make more money from the program.

Make More AdSense Money By Boosting the Number Of Click

Increase the number of clicks on your ads is the most obvious strategy that will make more money for you. There are two ways you can boost the number of click:

Getting more traffic for your web site,
Make your ads more clickable and position them at the right place.

Getting traffic takes time and efforts. It‘s also a lot of hard work. There are several techniques that you can use to generate more traffic to your web site and hence make more AdSense money. These techniques are:

Submit your web site to search engine and optimize your web site for search engine.
Increase link popularity by link exchange, article marketing, directory submission and press release.
Paid Advertising through classified advertising, banner advertising or search engine advertising.
Participate in forums/groups related to the content of your web site.
Add comments to other blogs.

Making your ads more clickable is another way to increase your earnings. It is relatively easy to do because you can adjust your ad format almost immediately. You can do the following adjustments to your ad format to improve your click through rate (CTR):

Make them more noticeable by positioning your AdSense ads on top of your AdSense page.
Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you should choose the best ad format that works for your web site. This requires tracking and testing.
Create a custom palette that best suites your web site. In general, you can follow the following settings:

Border color : no border or background color of your website
Background color : background color of your website
Link color : color of your links
URL color : black
Text color : black or color of your main content

Make More AdSense Money by Targeting the Higher-Paying Keywords

You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click (CPC). Higher CPC means that you can make more money even the CTR remains unchanged. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.

You can increase your CPC by reducing the occurrence of lower-paying ads. You can use AdSense competitive filter mechanism to filter out the ads that you don’t want to be shown on your web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your web site. A lot of publishers report that they make more Adsense money if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.

As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen.