Saturday, September 29, 2007

Highly Targeted Visitors

One method for getting highly targeted traffic for your AdSense site is to write quality articles and submit them to article directories for publication. Writing an article is not as hard as it seems. You don’t really need previous career related experience. You can learn everything you need to know from the Internet. There are few important areas you have to consider when you’re writing your own article:

  1. Keyword Rich Headline: You have to think of a keyword rich headline that attracts attention of your reader instantly. Only interesting and exciting title will draw more attention.
  2. Quality Content: You need to write quality articles about your AdSense site to keep your visitors coming back for more. Most people look for quality information about a topic or search for a solution for a specific problem they have.
  3. Target Keywords: You need to add some target keywords into your article. Right keyword density is one important factor that determines the search engine rankings of your site webpages.
  4. Proofread Your Article: Please proofread your article before submitting it to the article directories. Well written article will produce better results.
  5. Format Your Article Nicely: You need to format your article nicely for submission. If you don’t, your article may just get deleted as soon as they are submitted.
  6. Submit Your article: You can submit your article to article directories manually or distribute it using article submitter software or article submission service.

Where can You Submit Your Article for Publication

You can submit your article to the following list of article directories for free:

Article Submission Service

If manual submission takes up too much of your time, article submission service may be a good alternative for you. Article Marketer provides a comprehensive distribution service at a reasonable price. Click here for more information about their service.

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Submit sites to Search Engines

You’ve selected the right keywords that have lots of searches and target these keywords using quality contents. You’ve also made sure that there are sufficient amount of text based content, title tags and a strong internal linking between all your AdSense pages. You’ve started to build quality inbound links to your AdSense site. In time, these search engine optimisation techniques will get your AdSense site high up in the search engines.

Next, you can submit your AdSense site to search engines. You can do it manually or using submission tools. While this could be done by you, you can also hire someone to do it for you if you have the budget.

You can submit your AdSense site to the following list of search engines for free:

Major search engines:

Smaller Search Engine:

Note:
If you do submit to these smaller search engines, you may want to create a second e-mail address just to catch all of the spam you will receive.

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Web Traffic

What are Inbound Links?

Inbound link is a hypertext link pointing back to your AdSense site. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more inbound links to your AdSense site, the more votes it gets. The more votes your AdSense site it gets, the higher it ranks in SERP (Search Engine Results Page). Inbound links are valuable to your AdSense site.

How do You Find Inbound links to Your AdSense Site

You can track inbound links to your website using free tools that are available on the Internet. One of these tools is Search Engine Back Link Tracking Utility & Backlink Tracker Tool provided by Digital Point Solution. This is a completely free tool whereby anyone can use to check search engines for the number of back links to their sites. This tool is very useful for the search engine optimization. Get your free tool here: http://www.digitalpoint.com/tools/backlinks/

Link popularity check is another free tool that can help you to find how many inbound links to your AdSense site found on major search engines.

How Do You Build Your Inbound Link Naturally

Link building is an on going project for your AdSense site and you need a lot of effort and time to achieve good results. However, you should build your inbound link in a more natural way. It is not advisable to purchase links from link farm. Inbound links from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your AdSense site.

Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build inbound links to your AdSense site:

  1. Submit your website to free/premium web directories.
  2. Submit your articles to article directories and ezines.
  3. Submit press release about your website & products.
  4. Develop a good relationship with your website visitors and ask them to link to your site.
  5. Make linking easy by providing the linking code.
  6. Exchange links with other similar non-competitive websites.
  7. Submit your website for reviews.
  8. Participate in forum.
  9. Give comment to other blogs.
  10. Consider bartering for links.
  11. Use link baiting technique.

These methods will help you to improve your link quality and popularity. It will help you to boost your AdSense site’s SERP rankings. Inbound link building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your AdSense site linking now to ensure a good search engine ranking in the future.

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Do's and Dont's

Google AdSense program is a fun and easy way to make extra money. It’s very important that you should follow Google AdSense Program terms of service because Google is serious about the maintaining the integrity of this program. Violating the terms of service could result in your Google AdSense account being terminated. Once your account is terminated, you are banned from using Google AdSense program and you can’t use your name to apply for another Google AdSense account.

Here are a few AdSense tips that will keep your AdSense account in good standing.

AdSense Tip #1: Understand and Follow Google’s AdSense Terms and conditions

You’ve probably heard a lot of terminations of Google AdSense accounts due to violation of terms and conditions. The first rule of using Google AdSense program is that you must understand and follow their terms and conditions completely. Google has a very good monitoring system and if they find out you’ve violated their terms and conditions, your account will be terminated immediately. Once your Google AdSense account is terminated, it is very difficult for you to get back your account without a good reason. All of your effort will be wasted

AdSense Tip #2: Put Good, Unique and Consistent Content on Your Site

You can have a number of content pages about different topics but with a consistent theme for you AdSense site. This way you will have different types of ads to choose from. You should always focus on providing quality and unique content to your website. The more specific the content is, the more targeted AdSense ads you will get. This could be very effective and possibly maximize your CTR (click through rate). Getting good content for your Google AdSense site is not as difficult as you think it would be, please read “Easy Way To Get Quality Contents for Your Google AdSense Site”.

AdSense Tip #3: Provide a Good Environment For Users And Advertisers

You should understand what your visitors are looking for and you should try to provide a positive user experience for all of them. You should make your AdSense site easy to navigate so that your visitor could get the information they are looking for easily. Positive user experience encourages your visitor to come back more often. Advertisers would have a better chance to promote their products to these repeat and happy visitors.

AdSense Tip #4: You Should Do A Lot of Tests And Tracking

Different ad formats produce different results. Same ad format will produce different results on different web sites. You should test various ad formats on your web page and choose those that suite your website. You can use Google channels and other external tracking software to evaluate your site performance on a regular basis.

AdSense Tip #5: Use the Relevant Keywords for Your Content Pages

Higher paying keywords will usually yield more rewards. However the keywords you use should be relevant to your content pages. You should use variations of keywords to gain added advantage.

AdSense Tip #6: Put Your Ads in the Spotlight

Position your AdSense ad block in the top section of your web page which can be viewed by your visitor without scrolling down. However, you should do this without putting off your visitors.

Hopefully these helpful tips help you with your Google AdSense business. You should not worry too much if you understand the AdSense terms of service and follow them. It is a good idea to communicate with Google AdSense team or ask help from the forums if you want to be sure that whatever you do with your AdSense web site comply with Google AdSense terms and conditions.

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Google Pricing

Google Smart Pricing system is designed to help AdWords advertisers to improve their return on investment (ROI). Google smart pricing system is basically a system that will adjust contextual click costs for Adwords advertisers automatically based on a set of values. Google does not disclose much about the values it uses for its smart pricing system. The mechanism of smart pricing system remains largely undisclosed.

However, Google has revealed the factors that it uses to price an ad. These factors are as follows:

  • The advertiser's bid
  • The quality of the ad
  • The other ads competing for the space
  • The start or end of an ad campaign
  • Other advertiser fluctuations

Google will also take into account the following factors when it determines the price of an ad:

  • The keywords or concepts that trigger the ad
  • The type of site on which the ad was served and clicked
  • Conversion rate of advertiser AdWords advertising campaign

Google recognizes that clicks from its content network have different values. It constantly analyzes the origin of a click. The more relevant of the site which the ad was served and clicked to the AdSense ad, the more value it is for a click.

Google provide a tool that can track a conversion of a contextual click. Every time an AdSense ad is clicked, Google will place a conversion tracking cookie on a user's computer. The conversion tracking cookie will be stored in the user’s computer for 30 days. It is used to track a conversion for Advertisers.

Google Smart pricing system will use the information it gathers to make price adjustment for an ad. When the click generated from its contextual network is less likely to turn into business for advertisers, the smart pricing system will reduce the price advertiser pays for that click.

So How Does Google Smart Pricing Affect AdSense Publisher?

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Adsense Publishers Armed Yourself

Major PPC companies such as Google and Yahoo decline to quantify the scope of click fraud. However, some estimate click fraud range from a few percent to more than twenty percent. Click fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad. These clicks are done for the purpose of either to drain competitor’s marketing budget or generate advertising income.

Who Commits Click Fraud?

  • Business Competitors: Competitors of a business try to drain opponent’s pay per click (PPC) marketing budget by clicking on their PPC ads deliberately. They may click themselves, have friends or employees click or use software to click the ads. Advertiser’s PPC ad will automatically stop showing on the ads listing if the daily budget of PPC campaign is set. Competitors can then bid at a lower price for the same position.
  • Web Publishers: Many web publishers are making money by showing ads syndicated by PPC companies such as Google, Overture, Yahoo and etc. They earn money from clicks on these ads. Some publishers fraudulently generate clicks on their own ads in order to make money or make more money quickly.
  • Networks of Clickers: There are few networks of clickers organized by fraudsters to click PPC ads. In these networks, each member is asked to click on other member’s PPC ad in return for other members to click on his ad.
  • Bad People: Plain old mean people know that they can easily drive advertiser’s marketing budget to the roof or kick publishers out of the PPC advertising business by clicking on their PPC ads deliberately and frequently.

PPC companies such as Google and Yahoo do not tolerate click fraud and they have sophisticated anti click fraud systems in place to fight click fraud. These systems will monitor incoming clicks and then discard fake clicks. However, these systems relied on unrevealed artificial intelligent click fraud patterns are far from perfect and sometimes not effective. Besides, the current systems provide no protection for the publishers. These systems do not alert the publishers for click fraud activities happened on their websites. Publishers could easily be banned from the PPC advertising program for click fraud activities which they did not commit.

How Do Publishers Monitor and Stop Click Fraud?

To prevent click fraud and protect your AdSense business, you should install a more sophisticated AdSense tracking tool, such as Adlogger, on your AdSense website. You should constantly monitor your AdSense site using AdSense tracking tool in conjunction with Google AdSense channel.

These advanced tracking tools will give you extra tracking information and features which are not provided by AdSense Channel. These information and features include:

  • Which Ad has been clicked
  • The details of PPC Ads
  • The time and origins of each click.
  • The browsing history of each IP on your site
  • Alert you and stop multiple clicks from the same IP
  • Block certain IP from click on your AdSense Ads

With a more complex tracking tool installed on your website, it would be easier for you to spot any unusual click activities on your websites. Once you have discovered unusual activities on your AdSense site, you can alert PPC companies about these activities immediately and let them investigate the problem. This will provide your AdSense business minimum protection against click fraud.

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Safe yourself

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. You adhere to the Google AdSense terms and conditions. You are constantly working on your AdSense page and you fear that someday you may click on the AdSense ads accidentally.

There are two simple ways that can protect you from clicking on your AdSense Ads accidentally.

Disable Your Browser Javascript

You can stop Google Adense ads from showing in your Google AdSense web site while you are working on it by disabling your browser Javascript setting. The following steps will show you how you can disable Javascript in Internet Explorer and Firefox.

Internet Explorer 3.X

  1. From the menu bar, select the Tools, then click on the Options.
  2. Select the "Security" tab page
  3. Uncheck "Run ActiveX scripts" to disable Javascript
  4. Restart the browser

Explorer 4.x

  1. From the menu bar, select the Tools, then click on the Internet Options.
  2. Select the Security tab page
  3. Select Custom and click on the Settings... button
  4. Select Disable under Active scripting to disable Javascript
  5. Restart the browser

Explorer 6.x

  1. From the menu bar, select the Tools, then click on the Internet Options.
  2. Select the Security tab page
  3. Select Custom Level... button
  4. Select Disable under Scripting > Active scripting to disable Javascript
  5. Restart the browser

FireFox

  1. From the menu bar, select the Tools, then click on the Options.
  2. Select the Content tab page
  3. Uncheck Enable Javascript to disable Javascript
  4. Restart the browser

Edit the Hosts File In Your Computer

You can also block Google AdSense Ads by using the following simple trick. Open the hosts file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:

  • 127.0.0.1 pagead2.googlesyndication.com

Once you save the hosts file and restart your browser, you will never see the AdSense ads while you are working on your AdSense web site.

You can find the hosts file from the following directory of your PC:

  • Windows 95/98/Me, c:\windows
  • Windows NT/2000/XP Pro, c:\winnt\system32\drivers\etc\
  • Windows XP Home, c:\windows\system32\drivers\etc\

Please be aware that if you’ve disabled the Javascript in your browser, any program that is relied on Javascript may encounter problems. If you’ve disabled the AdSense ad by editing your hosts file, you would not be able to view any Google AdSense Ads from any Google AdSense web site. You should undo the changes after you finish working on your AdSense web site.

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